A multidisciplinary copywriter, editor and journalist. I polish turds, with words.


“Don't gobblefunk around with words.” 

- Roald Dahl, The BFG

Taken by a professional photographer for an article - she doesn't normally stand like this


Retna Wooller

An Amsterdam based multidisciplinary copywriter, journalist and social media manager, Retna Wooller is a creative all rounder when it comes to text. 

She has worked for a variety of fashion brands on creative and strategic copy and campaigns, often in conjunction with marketing and sales teams. 

She is as keen on style and tone as she is on grammar, punctuation and accuracy.

Among her clients are brands and companies that include LVMH, Tommy Hilfiger, Net-A-Porter and most recently adidas Group. 

Retna gained a Bachelor of Arts majoring in Media Studies and went on to become the Fashion Editor for The Sunday Times, Australia before moving to Amsterdam, via London. 

Occasionally she lectures at the Amsterdam Fashion Institute. Her company DeeBlanche is a Content Agency that manages strategic visuals and copy for boutique and corporate businesses globally.







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