A multidisciplinary copywriter, editor and journalist. I polish turds, with words.
When the Ghyczy family approached design agency Matte to rebrand its revered furniture company, I was brought in to write all necessary copy. Building the story about each collection, capitalising on the company's sustainability and spending hours with the family helped determine how to communicate the brand to customers, wholesalers and prospective showrooms.
"I wanted to ensure that my father's story and that of GHYCZY the brand was told so as to speak to everyone. His designs have influenced furniture production for many decades and it we wanted to relaunch the brand to celebrate this." Creative Director of GHYCZY, Felix Ghyczy.