A multidisciplinary copywriter, editor and journalist. I polish turds, with words.
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GHYCZY for Matte Amsterdam

When the Ghyczy family approached design agency Matte to rebrand its revered furniture company, I was brought in to write all necessary copy. Building the story about each collection, capitalising on the company's sustainability and spending hours with the family helped determine how to communicate the brand to customers, wholesalers and prospective showrooms.  

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