A multidisciplinary copywriter, editor and journalist. I polish turds, with words.
Hackett London for The Style Foundry
Fashion design agency The Style Foundry approached me to help create characters to accompany their Autumn Winter 2014 collection for English brand Hackett London. The collection was based on the old-world traveller, and to present each 'look' in preparation for the Menswear runway show, TSF wanted to deliver a 'personality' for each outfit. I was set with the task of creating characters people could relate to, part tongue-in-cheek, part modern-day-dandy.
Hackett London AW14 at London Collections: Men
"Working with Retna on the concept of the Hackett menswear fashion show was inspiring. Her contribution took this project from being a good project, to being outstanding! It was extremely well received by the Hackett board of directors and remains to this day one of the best projects I have ever worked on." - Neil Lewty, Director of The Style Foundry.