A multidisciplinary copywriter, editor and journalist. I polish turds, with words.


The Wunderkammer is the creation of florists Ueli Signer (Swiss) and Florian Seyd (German). Together they have designed and built pop-up stores, photography sets and installations for fashion brands, department stores and private events. 

The Wunderkammer, German for ‘cabinet of curiosities’, was a name first coined by a friend who had watched the duo slowly develop floristry into all-encompassing decorations that took hold of every inch of a room. With this project, I was lucky enough to delve into their cabinet of curiosities in order to write their biography .

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