A multidisciplinary copywriter, editor and journalist. I polish turds, with words.
Reebok and its customisation division YourReebok provide customers a means to personalise trainers. With the running shoe Floatride, we needed to create a concept that was both visually enticing, as well as extremely informative. Performance, customisation options and running support needed to meld together under a strong online narrative supported by layered visuals.