A multidisciplinary copywriter, editor and journalist. I polish turds, with words.
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R.M. Williams for LVMH

When heritage work wear brand R.M. Williams was newly acquired by LVMH, a rebrand was required. From hardware to store refit, brand book to Bread & Butter stand all forms of communication was reviewed and reworked. After delving into the archives, copy was created to support this bushman's story, whose clothing is now worn everywhere from 'the bush to the boardroom'. 

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