A multidisciplinary copywriter, editor and journalist. I polish turds, with words.
Always popular during sale time, Tommy Hilfiger wanted to ensure no one missed out on their favourite product. Released gradually, these newsletters were translated into several languages and sent out dependent purely on product availability. We tried to get people clicking by combining curiosity and urgency in this campaign's look and feel.
"The brief was difficult as we couldn't show actual product. We came up with the grid idea and Retna created a sense of urgency with each tagline. It turned out to be one of the most successful sales to date." Joost van Kilsdonk, Senior Digital Designer at Tommy Hilfiger.